Kingston, Jamaica, March 15, 2007-

 The Jamaica Football Federation (“JFF”), announced today an agreement with International Media Content Limited (“IMC”), parent company of regional sports cable channel, SportsMax, for the exclusive local and international television broadcast rights & license for all Reggae Boyz International matches from 2007 through 2010 played in Jamaica with an option for the 2010 FIFA World Cup Qualifiers played in Jamaica . This will include approximately 24 fixtures based on the JFF mandate of securing a minimum of six friendly international matches per annum for the senior men’s team at the National Stadium. IMC concurrently announced that it has entered into an agreement with CVM-TV in Jamaica for shared broadcast of the Reggae Boys matches through 2010 and will kick-off with the Jamaica v Panama match scheduled for March 26 at the National Stadium. 

JFF’s broadcast deal with IMC means that all television rights related to the broadcast of the Reggae Boyz International Friendly home matches, including live, delayed and repeat television broadcast, internet broadband or videotaped coverage, film or any other audiovisual transmission has been secured by SportsMax’s parent company. 

IMC’s broadcast rights extends to all territories worldwide, with the television coverage to be shown locally on CVM-TV & Fox Soccer Channel Jamaica, regional coverage in some 19 Caribbean Countries on SportsMax, and extending to North America and Canada on Fox Soccer Channel.  

Pat Rousseau, Chairman of IMC, explains “IMC has been instrumental in ensuring that local and international coverage of Jamaica’s football, particularly through our most popular team, the Reggae Boyz, will receive the unprecedented international exposure it requires. This is another big step for IMC in our goal of remaining the leading provider of sports content in the Caribbean, and serving as a partner with the JFF to extend our football into markets throughout and outside of the Caribbean”.

President of the Jamaica Football Federation, Crenston Boxhill concurs, “We believe that IMC, through their ownership of SportsMax, and partnership with Fox Soccer Channel and CVM TV, represents the type of partnership the JFF needs because of their commitment and passion to local football. “  He continued “We have the utmost confidence in SportsMax’s and CVM’s ability to deliver an excellent television product. Due to SportsMax’s position on the international broadcast stage, this deal will inevitably benefit us in the promotional development of Jamaica’s football internationally.” 

Dr. David McBean, President and CEO of the CVM-TV Group Limited stated, “We continue to strengthen our inventory of sports content and believe that there is no better foundation for being number one in sports than broadcasting the Reggae Boys.” He also pointed out that “the relationship between IMC and CVM-TV will allow unprecedented coverage of Jamaican club and international football.”  

SportsMax, through parent company IMC, had recently signed a deal with the JFF for coverage of the Red Stripe Champions Cup in the Caribbean and North America, as well as a deal with JD International to be host broadcasters in the Caribbean for FIFA World Cup Properties through 2014, including the 2010 and 2014 FIFA World Cups. SportsMax, CVM-TV and Fox Soccer Channel’s coverage of the Reggae Boys matches kicks off on March 26, 2007 when Jamaica’s Senior Men’s team faces Panama at the National Stadium.

About Jamaica Football Federation

The Jamaica Football Federation is the official football governing body in Jamaica and is in charge of Jamaica’s eight national teams: the Senior Men’s team, Senior Women’s Teams, Men’s Under 23, Men’s Under 20, Women’s Under 20, Men’s Under 17 & Under 15, and the Men’s beach futbol team. The JFF consists of Confederations, Parish Associations and Minor Associations, which control football on behalf of the JFF in their respective areas

 The Jamaica Football Federation is a member of FIFA and CONCACAF. Its current president is Crenston Boxhill. Some of its Principles and Objectives include the promotion and development of the game of football in Jamaica in every way, and through the game of football develop national pride.

The National Football Programme takes special care of the junior teams in order to prepare the foundation for strong future senior teams.

Visit the JFF on the web for www.jamaicafootballfederation.com

About International Media Content (IMC)

IMC is incorporated in St. Lucia and is the 100% owner of SportsMax Limited (“SportsMax”). IMC’s primary business is the acquisition of television and radio broadcasting rights for international, regional and local sporting events. IMC was the official host broadcaster in the Caribbean for the FIFA 2006 World Cup Germany in the Caribbean.  

Rights currently owned by IMC for the Caribbean include English Premier League and FA Cup Football, 2010 and 2014 FIFA World Cups, COPA America senior, FIFA Under-20 and Under-17 2007 tournaments and Gold Cups; international cricket consisting of West Indies overseas tours and the home series played in England, South Africa, Australia, Sri Lanka and New Zealand as well as regional and Jamaican cricket; international rugby and track & field as well as other major sporting events.  

About SportsMax

SportsMax began broadcasting on cable in Jamaica in 2002 and launched its service via satellite in October 2005. The Channel is transmitted regionally to over 19 territories in the Caribbean, recently launching in Trinidad & Tobago (November 2006) and Barbados (March 2007).  SportsMax’s strategy is to focus on content that the regional market desires, marrying regional sports content with the most popular international content available.  

SportsMax has broadcast some of the most prestigious competitions worldwide, namely the Euro 2008 Qualifiers, the English Premier League and FA Cup, West Indies away Tours, English, Australian, South African and Sri Lankan cricket, Copa America, and the CONCACAF Gold Cup to name a few.  

SportsMax has secured exclusive transmission rights for the 2010 & 2014 FIFA World Cups, the Red Stripe Champions Cup through 2010 and the Jamaica’s senior men’s team matches through 2010. 

Visit SportsMax on the web at www.sportsmax.tv.

About CVM-TV

CVM Television started out as a fairly small operation in 1993 having its entire operation in one area at 9 South Odeon Avenue. All its local programmes were produced through an affiliated production house, Mediamix Ltd.  

Today the Company can proudly boast of its achievements and its development at its home at Blaise Industrial Park, 69 Constant Spring Road. The company now has a Board of nine Directors and a Company Secretary, five departments with a staff complement of 106, including the General Manager and five Senior Managers, and a subsidiary company, CVM Productions Ltd.

CVM endeavors to bring to the public, fair and fearless News, locally produced and foreign entertainment and sports of the highest quality. The Company is represented on Boards such as The Media Association of Jamaica, the National Crime Prevention Fund, National Drug Abuse Association,the Ward Theatre, The Caribbean Broadcasting Union, and PALS Jamaica, and works with organizations such as the Office of Disaster Preparedness & Emergency Management, The United Way, Hands Across Jamaica, St Patrick’s Foundation, Father Holung and the Mustard Seed Community, and assists in the promoting of charity and fundraising events for many needy organizations.

Visit  CVM-TV on the web at www.cvmtv.com